The Marketing Plan Outline

Just as you discovered if you've ever written abusiness plan, there are many, many variations in the format and outlines for marketing plans. Study examples you see on the Internet and from other sources, and modify this outline as you see fit. Typically, however, your written marketing plan should include the following sections:

Executive Overview
Market Review:趋势概述、细分市场、目标市场(primary and secondary)
Competitive Review
Product and Business Review
Strength, Weaknesses, Opportunities, Threats
Goals and Objectives:Sales objectives, Marketing objectives
Strategies:Positioning, Product, Pricing, Distribution, Communications/Promotion
Action Plan and Implementation:Media plan, Budget, Schedule, Assignments
Evaluation:Lead tracking systems, Sales reviews

We'll discuss all of these different parts in the following sections.