You Track the Weather. Does Your Weather App Track You Back?

Many people check theweather forecastevery day by using an app, not realizing that doing this compromises their privacy.

Weather websites and apps are notorious for gathering your personal information, according to a review published by The New York Times'Wirecutterback in May 2021. The publication found that 17 of the 20 weather apps it reviewed were gathering data totrack devicesfor advertising purposes, and 14 were using location information to track devices. The reason these weather websites and apps track your data is that it is highly lucrative. Location information sold for targeted advertising made an estimated$21 billion in 2019。

此外,流行的应用程序“天气预报- World Weather Accurate Radar" was found to be collecting location data, email addresses and International Mobile Equipment Identity numbers (a unique 15-digit code used to identify devices), according to an investigation covered byThe Wall Street Journal。这个免费的应用程序,由TCL通讯抛光工艺ogy Holdings Ltd., based in Shenzhen, China, is still available for download. Google later suspendedtwo other Chinese appsfrom its Play store, based on allegations that they were exploiting user permissions as part of an ad fraud scheme.

Information like this can be frightening. So how do you stop companies from harvesting your weather data for their benefit?

One way is to use weather apps from privacy-focused search engines, such asStartpage。The search engine allows users to search for weather updates in any location without sharing theirIP addressand personal data. (Full disclosure: HowStuffWorks' parent company System1 is an investor in Startpage.)

"Finding weather information is a daily routine for many people, just like searching the internet. But weather apps often behave as secret spies. That's why we are excited to now offer you Startpage's enhanced private weather feature with an indefinite forecast: Sunny with no chance of spying!" said Robert E.G. Beens, CEO and founder of Startpage,in a press release。IP addresses and personal data are never saved or shared during a weather search on Startpage.

Startpage has partnered withTomorrow.ioto bring more comprehensive coverage of real-time weather.

"Tomorrow.io's industry leading widgets include a number of options, including air quality, pollutants, pollen, fire risk, multiple locations, general weather summaries and more," said Dan Slagen, Tomorrow.io's chief marketing officer, in the same release. "With weather and climate-related events now in the daily news cycle, it's more important than ever to provide the most hyperlocal and actionable forecasts to people everywhere throughout the world."

Another option is to disable tracking on your current weather app. Go to Settings and look for Apps and then for the weather app you have installed. Turn off any settings regarding location. This will mean you'll have to enter the information manually for the weather. Turning off location tracking will minimize the app's data collection but not stop it entirely depending on which company owns your weather app and what other information they may have about you.